The Corporate Identity Manual includes the constituent elements of SWAN Partners’ Visual Identity.
As constituent elements, we define the construction patterns, the use of typographies and the chromatic applications of the brand.
We give the mark all the protagonism in the different supports in which it is collected. This Manual, includes the criteria that guarantees a uniformity of use of the brand in our communication and public broadcasting.
The Brand Manual should therefore be a tool which all the professionals who have responsibility in the use of the brand SWAN Partners should have, as it represents all
the applications of the corporate brand. It is not a closed document, but it must be a guide that allows expressing the creativity and personality of the brand.
SWAN Partners is a unique brand with a much defined personality. The style of construction of the logo that represents that brand must reflect that personality and identity and respond to the commitment and promise we make to each of our audiences.